Disainilahendus To Beauty Nahahooldusbrändi identiteet, pakend, autor Yuta Takahashi

Disainilahendus To Beauty Nahahooldusbrändi identiteet, pakend, mille autor on Yuta Takahashi, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2023

To Beauty Nahahooldusbrändi identiteet, pakend

disainer: Yuta Takahashi

Klient: To Beauty

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Kinnita auhinna staatus disainile #149520

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Värvid

Disain

Teosest To Beauty Nahahooldusbrändi identiteet, pakend

To Beauty on nahahooldusbrändi identiteet ja pakendidisain, mis on inspireeritud kosmosest ja meditatiivsest kogemusest. Identiteet kasutab halli värvipaletti ja orgaanilist sümbolit, mis väljendab elu pulssi. Näopuhastusvahendil on spetsiaalse struktuuriga keeratav otsik, mis vabastab ühe vajutusega tiheda vahu, mis säilitab oma elastsuse ja vähendab hõõrdumisest tingitud nahaärritust. Ripsmeseerum kasutab õhuvaba mahutit, mis on hügieeniline ja säilitusainetevaba. Korgid ühendavad kõva välispinna ja pehme sisemuse, teralise pinna ja graveeritud sümboliga.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

To Beauty Nahahooldusbrändi identiteet, pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. To Beauty Nahahooldusbrändi identiteet, pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. To Beauty Nahahooldusbrändi identiteet, pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Mõõtmed ja pakend: Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Sildid: skincare, mysterious, branding, packaging, product, japan
Tootmistehnoloogia: We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Disainiülesanne: We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Uurimistöö: We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Inspiratsioon: People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Projekti kestus: It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Tööprotsess: The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Piltide autorid: Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023