Disainilahendus Mono Pizza Kaubamärgi identiteet, autor Irina Kolosovska

Disainilahendus Mono Pizza Kaubamärgi identiteet, mille autor on Irina Kolosovska, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2023

Mono Pizza Kaubamärgi identiteet

disainer: Irina Kolosovska

Klient: Irina Kolosovska

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Mono Pizza Kaubamärgi identiteet

Mono Pizza on kaubamärgi identiteet, mis on loodud ühele pitsakohvikule Ühendkuningriigis. Nimi ühendab sõnad Mona Lisa ja pizza, seostades kunsti ja kulinaaria. Logo ühendab Mona Lisa näo pitsa ümmarguse kujuga. Märk on joonistatud monoliini tehnikas ja regulaarsete graafiliste vormidega, mistõttu rahulik pilk on aimatav ilma peente detailideta. Kasutatud on vaid kolme värvi ning nendevaheline kontrast loob selge ja minimalistliku kompositsiooni. Identiteeti on rakendatud pitsapakendile mõõtudega 320 x 320 x 40 millimeetrit, mis on trükitud Pantone värvidega.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Mono Pizza Kaubamärgi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Mono Pizza Kaubamärgi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Mono Pizza Kaubamärgi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Mõõtmed ja pakend: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Sildid: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Tootmistehnoloogia: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Disainiülesanne: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Uurimistöö: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Inspiratsioon: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Projekti kestus: The project started in April 2022 and work on the branding continues to this day.
Tööprotsess: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Piltide autorid: Irina Kolosovska