Remaking Art Brändiidentiteet by Meng Shenhui

Remaking Art Brändiidentiteet by Meng Shenhui is a highly esteemed winner of the very prestigious 2024 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

HõbeGraafika· 2024

Remaking Art Brändiidentiteet

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

Hõbeauhind A' Design Award Winner in Graafika Category

145,031

Verified Award Winner

Verify Award Status for #152015

View at A' Design Award Press Release Award Badge

Colors

The Design

About Remaking Art Brändiidentiteet

Remaking Art on brändiidentiteet, mis loodi kultuurikommunikatsiooni ettevõttele. Logo ühendab algustähed R ja A sümmeetriliseks märgiks, mida seovad jooned, mis viitavad peegeldusele vees. Horisontaalne joon meenutab kaalu ning on säilitatud varasemast logost, et väljendada õiglust ja ausust. Visuaalne süsteem kasutab jooni trükiste, pakendite ja interjööriekspositsioonide jaotamiseks, nii et sama ilme säilib erinevates suurustes ja materjalides. Disain väljendab sümmeetriat, terviklikkust ja uuenemist.

The Recognition

About the Hõbeauhind A' Design Award

Remaking Art Brändiidentiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Remaking Art Brändiidentiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Remaking Art Brändiidentiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions & Packaging: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tags: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Production Technology: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Design Challenge: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Research: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiration: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Project Duration: The project started in January 2022 and was completed in Shenzhen in May 2022
Operation Flow: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Image Credits: Copyright：CM Design