Disainilahendus Jingting Mountain Scenic Area Brändi identiteet, autor Zhejiang Gongshang University

Disainilahendus Jingting Mountain Scenic Area Brändi identiteet, mille autor on Zhejiang Gongshang University, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2024

Jingting Mountain Scenic Area Brändi identiteet

disainer: Zhejiang Gongshang University

Klient: Anhui · Jingting Mountain Scenic Area

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #152983

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Jingting Mountain Scenic Area Brändi identiteet

Jingtingi mägede vaatamisväärsuste ala on brändi identiteet, mis on loodud Hiinas Anhui provintsis asuva olulise vaatamisväärsuste ala ja riikliku metsapargi jaoks. Identiteet põhineb kultuurilise avastusretke ideel läbi maalikunsti, nii et külastus tundub nagu jalutuskäik piltrullil. Graafilisse keelde on joonistatud mägivaated, paviljonide vormid, rahulikud pilved, metsikud sookured ning kohalik valge riisiviin ja roheline tee. Peamärki toetab kuus abistavat graafilist elementi, mida saab rakendada paljudes erinevates kontekstides. Disain asendab varasema, kitsa mõjuulatusega kuvandi ning sobib hästi digitaalsesse meediasse.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Jingting Mountain Scenic Area Brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Jingting Mountain Scenic Area Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Jingting Mountain Scenic Area Brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Mõõtmed ja pakend: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Sildid: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Tootmistehnoloogia: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Uurimistöö: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiratsioon: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Projekti kestus: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Meeskonnaliikmed: Designer: Kan Zhao