Raud Graafika · 2024
Unicorn Rebrand Visuaalne identiteet
by Yating Liu
- Rauaauhind A' Design Award 2024 in Graafika
- CLIENT: Yating Liu
- Estimated Number of Design Views: 11,235
- Verification code FB0204DB0D · Verify this award
Colors
About Unicorn Rebrand Visuaalne identiteet
Disainer Yating Liu on värskendanud New Yorgi Mehhiko toiduauto brändi eksperimentaalses projektis. Disain kasutab elavaid värve ja märke, et köita noori tudengeid. Logos tähistab "Uni" ülikooli, samas kui "Corn" tähistab takosid. Noorte seas populaarne ükssarviku teema sobib brändi iganädalase uute maitsete tutvustamisega. Logo ühendab loovalt elemente, järgides hispaania keele grammatikat. Menüüpunktid sisaldavad samuti ülikooliga seotud mõisteid, tagades ühtse visuaalse süsteemi, mis on seotud brändi olemusega.
About the Rauaauhind A' Design Award
Unicorn Rebrand Visuaalne identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Unicorn Rebrand Visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Unicorn Rebrand Visuaalne identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Press Kit
- Unique Properties
- "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
- Dimensions & Packaging
- Loyalty card 90mm x 54mm
- Tags
- Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
- Production Technology
- The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
- Design Challenge
- This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
- Research
- The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
- Inspiration
- This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
- Project Duration
- The project started in July 2021 and finished in September 2021 in Beijing, China.
- Operation Flow
- The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.
