Eterno Brändi disain by Sunghoon Kim is a highly esteemed winner of the very prestigious 2024 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2024

Eterno Brändi disain

by Sunghoon Kim

Client: Eterno

Rauaauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

Verify Award Status for #157869

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eterno Brändi disain

Ta disainis Eterno brändi, mis juhib Korea tipptasemel elamukultuuri. Et muutuda maailmakuulsa arhitekti Rafael Moneo loodud esimeseks eluruumiks Aasias ja juhtivaks elamukultuuribrändiks esindavas Korea jõukalinnaosas Cheongdamis, disainis ta Eterno brändi, määrates selle suuna ja luues brändi filosoofia arhitektuuriteoste põhjal. Ajatu ilu kaudu taotleb Eterno püsivust, mis hõlmab nii ruumi kunstilist väärtust kui ka aja kogemuslikku väärtust.

The Recognition

About the Rauaauhind A' Design Award

Eterno Brändi disain on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Eterno Brändi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Eterno Brändi disain on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Dimensions & Packaging: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Tags: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Production Technology: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Design Challenge: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Research: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspiration: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Project Duration: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Operation Flow: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Team Members: Creative Director: Kim Sunghoon
Image Credits: Kim Sunghoon