Disainilahendus Dpri Library Logo ja visuaalne identiteet, mille autor on Di Wei, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2024

Dpri Library Logo ja visuaalne identiteet

disainer: Di Wei

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Dpri Library Logo ja visuaalne identiteet

Dpri Library on digitaalse kirjastustarkvara logo ja visuaalne identiteet. Peamine logo on dünaamiline ning kujutab raamatu arenguprotsessi, peegeldades platvormi digitaalset olemust. Klõpsates avalehel põhilogol, avaneb viis alamlogo, üks iga sisurubriigi jaoks. Iga alamlogo on samuti animeeritud ja annab valimisel visuaalset tagasisidet, võimaldades lugejatel sirvida kategooriaid ja avada raamatu. Identiteeti saab trükkida füüsilistele objektidele ning kasutada elektroonilistes seadmetes. Märgi minimaalne kõrgus on 15 mm.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Dpri Library Logo ja visuaalne identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Dpri Library Logo ja visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Dpri Library Logo ja visuaalne identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This design aims to create a unique digital publication software logo, and to attract attention and enhance user experience through the dynamic logo and five sections of classification enquiry. The main logo presents the dynamic process of book evolution, representing the digital characteristics; clicking on the dynamic logo on the homepage reveals the five sub-logos, presenting the effect of evolution and interaction, conveying the infinite possibilities of digital reading.
Mõõtmed ja pakend: Minimum height of sign: 15 mm
Sildid: Signage, digital publishing, books, visual identity, Brand IP
Tootmistehnoloogia: At the beginning of the creation process, I did a vision-experiment-question-correction model to deduce the design. A lot of design was done first to determine what I wanted to express with my main logo: how does the logo evolve from static to dynamic, how does it show evolution and interaction? How to represent its meaning? The book, the publication, and the digitalisation were combined to create a static primary logo design and five secondary logos, and research began on the interactive and dynamic design of the primary logo.Because of the specificity of the design, it can be printed on most physical objects and widely distributed on electronic devices
Disainiülesanne: How does a logo evolve from static to dynamic, how do you represent evolution and interaction? How to represent the meaning of digital publishing? How to split the main logo and rationalise the creation of sub-logos? By combining books, publishing, and digitalisation, we created a static main logo design and five sub-logos, and started research on the interactive and dynamic design of the main logo.
Uurimistöö: The development of the Internet for the dynamic logo design increased interactivity and time and space and other dynamic factors, it makes the logo design out of a single static graphic symbols of the impression of the use of new technologies, the development of new communication media digital publishing, enriching the logo the smallest planar constitutive unit of the information carried by the sign, creating a more vital dynamic logo design, is the face of the era of progress of a new acceptance of the gesture.
Inspiratsioon: Inspired by today's online media on the reading software is mostly fiction stories, in the professional field is very few, the interface is more boring, lack of guidance, I hope to make a comprehensive software guide to help people read. By clicking on the main logo in the campaign, the screen changes from a single logo to a colourful logo with a title, representing the variety of possibilities for digital publications.
Projekti kestus: The project commenced in Liaoning in January 2022 and was completed in Liaoning in May 2022.
Tööprotsess: Clicking on the homepage dynamic logo, five major board sub-logos appear, each of which has a dynamic design, and clicking on them gives feedback on the results, so you can check what you need by going into the board sub-divisions. Hover on the book page will be converted to colour, enter the book to understand the specific information and start reading.
Piltide autorid: DI WEI,2022