Disainilahendus Yuan Li Sheng Huo Brändi logo disain, mille autor on Fullspeed Network Technologies Hangzhou, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2024

Yuan Li Sheng Huo Brändi logo disain

disainer: Fullspeed Network Technologies Hangzhou

Klient: Meituan

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Yuan Li Sheng Huo Brändi logo disain

Yuan Li Sheng Huo on brändi logo, mis on loodud jaemüügibrändile, mis pakub rafineeritud igapäevaseid vajalikke esemeid. Logo põhineb kuusnurgal, mis on moodustatud kolmnurkade lõikamisel ruudust, tekitades kuju, mis meenutab karpi, kuhu mahub palju esemeid. Märgi sees olevad ringid viitavad väikestele planeetidele ja kajastavad brändinime kõla. Ergas oranž toimib põhivärvina ning tähemärgid on joonistatud sujuvate joontega ühtlaste kaldenurkade all. Logo rakendatakse tootepakenditele, et toetada brändi äratundmist noorte täiskasvanute seas.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Yuan Li Sheng Huo Brändi logo disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Yuan Li Sheng Huo Brändi logo disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Yuan Li Sheng Huo Brändi logo disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Mõõtmed ja pakend: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Sildid: logo design, vigor, refinement, super symbol, geometric elements
Tootmistehnoloogia: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Disainiülesanne: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Uurimistöö: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspiratsioon: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Projekti kestus: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Tööprotsess: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.