Disainilahendus Atb Brändi identiteet, autor Chushan Design

Disainilahendus Atb Brändi identiteet, mille autor on Chushan Design, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2024

Atb Brändi identiteet

disainer: Chushan Design

Klient: Shenzhen Chushan Design Culture Group Co., Ltd.

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Atb Brändi identiteet

Atb on brändi identiteet, mis on loodud ekraanikaitsete, karastatud klaaside ja kaitsekestade tootjale. Keskne sümbol on minimalistlik gorilla kujutis, mille näojooned moodustavad ka tähe T, viidates tehnoloogiale. Gorilla kuju sümboliseerib tugevust ja turvalisust, samal ajal kui kosmose- ja futuristlikud elemendid väljendavad brändi tehnilist iseloomu. Logo põhineb lihtsatel geomeetrilistel vormidel. Kahte gorilla kujutist saab omavahel kombineerida ning nende väljendust varieerida, mistõttu identiteet kohandub paljude meediumide ja formaatidega.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Atb Brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Atb Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Atb Brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Mõõtmed ja pakend: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Sildid: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Tootmistehnoloogia: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Disainiülesanne: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Uurimistöö: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiratsioon: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Projekti kestus: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Tööprotsess: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Meeskonnaliikmed: Yin Peng
Li Linlin
Liu Xingyu
Piltide autorid: Chushan Design