Disainilahendus Luliang Highland Vegetables Brändi identiteet, mille autor on Tian Rui Ling Dong, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.
RaudGraafika· 2024
Luliang Highland Vegetables Brändi identiteet
disainer: Tian Rui Ling Dong
Klient: Shandong Tianrui Smart Marketing Planning Co., Ltd
Auhind Rauaauhind A' Design Award kategoorias Graafika
Kinnitatud auhinna võitja
Kinnita auhinna staatus disainile #161048Disain
Teosest Luliang Highland Vegetables Brändi identiteet
Luliang Highland Vegetables on regionaalne brändi identiteet, mis on loodud Hiina mägismaa köögiviljakasvatuspiirkonna jaoks. Logo on üles ehitatud kuldmedali kujutise ümber, mis on tuttav kvaliteedi ja tipptaseme sümbol. Visuaalses keskmes seisab lind, kes hoiab nokas köögivilja – see on inspireeritud kohalikust ütlusest, mille kohaselt ainult lind teab, kas köögiviljad on head. Valgus, linnud ja köögiviljad moodustavad peamised graafilised elemendid. Identiteet toob esile piirkonna ulatusliku kasvatusala, ökoloogilised kasvatusmeetodid ning puutumatu looduskeskkonna.
Tunnustus
Auhinnast Rauaauhind A' Design Award
Luliang Highland Vegetables Brändi identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Luliang Highland Vegetables Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Luliang Highland Vegetables Brändi identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
- Mõõtmed ja pakend
- Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M - Sildid
- Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
- Tootmistehnoloogia
- In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
- Disainiülesanne
- Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
- Uurimistöö
- The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
- Inspiratsioon
- The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
- Projekti kestus
- The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
- Tööprotsess
- An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
- Meeskonnaliikmed
- Xun Gao，Yang Li
- Piltide autorid
- Xun Gao，Yang Li
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