Y Design Visuaalne identiteet by Yunnan Tech and Business University

Y Design Visuaalne identiteet by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2024

Y Design Visuaalne identiteet

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

Rauaauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Y Design Visuaalne identiteet

Kasutades Escheri optilise illusiooni printsiipi, joonistatakse kuuboid piki konstruktsioonijoone Y-telge ja sama kuuboid dubleeritakse X- ja Z-teljel, nii et kolme kuuboidi otspunktid kattuvad täielikult ja projektsioonitasapinnal moodustub geomeetriline Y-täht. Erinevate kombinatsioonide kaudu tekivad erinevad optilised ilusioonid ja genereeritakse rohkem ruumilist kujutlusvõimet, väljendades Y Studio uurimistöö positsioneerimist erinevates ruumides.

The Recognition

About the Rauaauhind A' Design Award

Y Design Visuaalne identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Y Design Visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Y Design Visuaalne identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.