Pronks Graafika · 2025
Min Shan Nong Ye Brändi identiteet
by Yanjun Yang
- Pronksauhind A' Design Award 2025 in Graafika
- CLIENT: Yanjun Yang
- Estimated Number of Design Views: 10,516
- Verification code 15FF705C01 · Verify this award
Colors
About Min Shan Nong Ye Brändi identiteet
Min Shan Nong Ye on brändi identiteet, mis on loodud põllumajandusettevõttele. Logo on moodustatud ühest pidevast joonest, mis viitab looklevatele mägedele, veemõõnadele ja nisulainetele. Märk on ühtlasi tähtede M ja S variatsioon, mis tähistavad Min Shani, piirkonna, kust tooted pärinevad, algustähti. Peamise värvina on kasutatud rohelist, mis peegeldab põllumajandustoodete värskust ja tervislikkust. Lihtne ja sümboolne vorm on hõlpsasti skaleeritav, mistõttu saab identiteeti rakendada nii digitaalsetel ekraanidel kui ka füüsilistel toodetel.
About the Pronksauhind A' Design Award
Min Shan Nong Ye Brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Min Shan Nong Ye Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Min Shan Nong Ye Brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
- Dimensions & Packaging
- The size flexibly varies with application scenarios.
- Tags
- Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
- Production Technology
- Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
- Design Challenge
- The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
- Research
- Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
- Inspiration
- To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
- Project Duration
- The project started in June 2022 in Chengdu.
- Operation Flow
- MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
- Image Credits
- Yanjun Yang
