Infinite Borders Brändi identiteet by Netease Games Art Design Center is a highly esteemed winner of the very prestigious 2025 Kuldauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
KuldGraafika· 2025
Infinite Borders Brändi identiteet
by Netease Games Art Design Center
Client: NetEase Games
Kuldauhind A' Design Award Winner in Graafika Category
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- Verified Award Winner
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The Design
About Infinite Borders Brändi identiteet
Infinite Borders on brändi identiteet strateegiamängule, mille tegevus toimub Kolme Kuningriigi ajastul. Brändi graafika lähtub nime piktograafilistest kirjamärkidest ja strateegiamängu mängimisele omasest ruudustiku muljest. Põhivärvidena kasutatakse musta, punast ja valget – Hani dünastia ajal populaarseid värve. Abielementidena toimivad lamedad kalligraafilised pintslitõmbed. Kaasaegne tüpograafia täiendab süsteemset ja lamedat visuaalset tervikut. Disaini rakendatakse digitaalsetel plakatitel, kasutajaliidese ekraanidel ja trükistel ning seda saab laiendada eri kanalitesse, säilitades visuaalse ühtsuse.
The Recognition
About the Kuldauhind A' Design Award
Infinite Borders Brändi identiteet on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Infinite Borders Brändi identiteet peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Infinite Borders Brändi identiteet tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Team Members
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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