Onshore Roasters Primary Function: Brändikujundus by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
HõbeGraafika· 2025
Onshore Roasters Primary Function: Brändikujundus
Client: Cansu Dagbagli Ferreira
Hõbeauhind A' Design Award Winner in Graafika Category
Verified Award Winner
Verify Award Status for #168645The Design
About Onshore Roasters Primary Function: Brändikujundus
Book Text: Onshore Roastersi brändiidentiteet peegeldab luksuse, looduse ja jätkusuutlikkuse harmooniat. Logo ühendab kohvioa, päikesekiired ja lained, kehastades täiusliku merehommiku rituaali. Hoolikalt valitud mullatoonides värvipalett ja taaskasutatud paberist pakend tugevdavad brändi pühendumust elegantsusele ja keskkonnateadlikele väärtustele. Jahisõidu elustiilist inspireeritud kujundus tasakaalustab lihtsust ja keerukust, luues sujuva ühenduse kvaliteetse kohvi ja avavete vahel.
The Recognition
About the Hõbeauhind A' Design Award
Onshore Roasters Primary Function: Brändikujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Onshore Roasters Primary Function: Brändikujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Onshore Roasters Primary Function: Brändikujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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