Disainilahendus Grovehood Collective Bränding, autor Cansu Dagbagli Ferreira

Disainilahendus Grovehood Collective Bränding, mille autor on Cansu Dagbagli Ferreira, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2025

Grovehood Collective Bränding

disainer: Cansu Dagbagli Ferreira

Klient: Cansu Dagbagli Ferreira

Auhind Hõbeauhind A' Design Award kategoorias Graafika

53,600

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Kinnita auhinna staatus disainile #168860

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Värvid

Disain

Teosest Grovehood Collective Bränding

Grovehood Collective teeb koostööd keskkonnasõbralike väiketaludega, et luua Madalmaades läbipaistev ekstraaneoliivi õli bränd. Visuaalne identiteet tasakaalustab traditsiooni ja kaasaegsust, rõhutades autentsust ja jälgitavust. Vintage'i-stiilis etikett kohandatud lõigetega ja rafineeritud tüpograafiaga peegeldab meisterlikkust ning näitab kõiki oliivi päritolu detaile. Oliiv orbiitidega sümbol austab peretalude pühendumust, kelle maailm pöördub selle vilja ümber, samas kui looduslik värvipalett rõhutab toote loomulikku päritolu, moodustades sidusa pakendisüsteemi.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Grovehood Collective Bränding on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Grovehood Collective Bränding peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Grovehood Collective Bränding on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Mõõtmed ja pakend: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Sildid: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Tootmistehnoloogia: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Disainiülesanne: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Uurimistöö: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiratsioon: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Projekti kestus: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Tööprotsess: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.