Cyp Korporatiivne identiteet by Pablo Prada Granada

Cyp Korporatiivne identiteet by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2025

Cyp Korporatiivne identiteet

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

Rauaauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

Verify Award Status for #169177

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Colors

The Design

About Cyp Korporatiivne identiteet

Cyp pöördus stuudio poole, otsides uudset graafilise identiteedi lahendust, mis värskendaks nende brändi välimust, luues isikupärasema, kuid eristuvama identiteedi, mis peegeldaks nende uut kohalolu ja lähenemist oma valdkonnas. Lõplik disainilahendus esindab ettevõtte peamisi teenuseid ja tootepakkumisi, edastades samal ajal turvalisuse ja usaldusväärsuse tunnet. Kontseptsiooni on mõjutanud Yin-Yangi põhimõtted, mis esindavad vastandlike jõudude koostoimimist, ja see haarab Cyp'i peamiste tooteliinide duaalsust, mis tasakaalustavad ja täiendavad üksteist samaaegselt.

The Recognition

About the Rauaauhind A' Design Award

Cyp Korporatiivne identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Cyp Korporatiivne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Cyp Korporatiivne identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada