Hõbe Graafika · 2025
Omar Khayyam Plakatiseeria
- Hõbeauhind A' Design Award 2025 in Graafika
- CLIENT: Vahid Mirzaei Design
- Estimated Number of Design Views: 57,098
- Verification code 55F058BFA3 · Verify this award
Colors
About Omar Khayyam Plakatiseeria
Omar Khayyam on linnaplakatite seeria, mis esitleb Pärsia poeedi Omar Khayyami luulet. Plakatid tähistavad poeedi sünni 975. aastapäeva. Iga plakat ühendab pärsia tüpograafia ingliskeelse tõlkega, mis on paigutatud vasakusse ülanurka. Kirjadisain lähtub klassikalisest pärsia kalligraafiast ning on viimistletud loetavuse tagamiseks tiheda liiklusega avalikes ruumides. Iga plakati mõõdud on 150 x 107 sentimeetrit ning kasutatud on CMYK-värve resolutsiooniga 300 dpi. Seeriat eksponeeriti Teherani metroojaamades ja teistes avalikes ruumides.
About the Hõbeauhind A' Design Award
Omar Khayyam Plakatiseeria on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Omar Khayyam Plakatiseeria peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Omar Khayyam Plakatiseeria on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
- Dimensions & Packaging
- 150 cm X 107 cm
CMYK color
300 dpi - Tags
- Khayyam, Poster, Calligraphy, Typography, color, life, minimal
- Production Technology
- The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
- Design Challenge
- Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
- Research
- Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
- Inspiration
- The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
- Project Duration
- The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
- Operation Flow
- The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
- Image Credits
- Designed by Vahid Mirzaei
