Heyday Center Ettevõtte identiteet by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
RaudGraafika· 2025
Heyday Center Ettevõtte identiteet
Client: HEYDAY Center
Rauaauhind A' Design Award Winner in Graafika Category
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The Design
About Heyday Center Ettevõtte identiteet
Heyday Center on ettevõtte identiteet, mis loodi koolituskeskusele, mis pakub sporditulemuslikkuse, taastusravi ja välismaal õppimise toe teenuseid. Logo on kujundatud tõusva lipuna, vorm, mis viitab pidevale arengule ja enesetäiendamisele. Täht H on üles ehitatud kahest sümmeetrilisest numbri üks kujundist, mis on paigutatud positiivses ja negatiivses vormis, sümboliseerimaks tipu saavutamist. Peamise värvina on kasutatud sinist, väljendamaks mõistust, professionaalsust ja rahulikkust. Identiteet peegeldab keskuse andmepõhist meetodit.
The Recognition
About the Rauaauhind A' Design Award
Heyday Center Ettevõtte identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Heyday Center Ettevõtte identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Heyday Center Ettevõtte identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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