Dailies Postkaardi disain by Ying Han is a highly esteemed winner of the very prestigious 2025 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2025

Dailies Postkaardi disain

by Ying Han

Rauaauhind A' Design Award Winner in Graafika Category

10,620

Verified Award Winner

Verify Award Status for #171160

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dailies Postkaardi disain

Selle tüpograafilise postkaardiseeria disainikontseptsioon keskendub vormi, kompositsiooni ja värviharmoonia koosmõjule. Julge tüpograafia on kombineeritud oranž-kollaste ja purpur-siniste komplementaarsete toonidega, et luua dünaamilist visuaalset kontrastsust. See lähenemine suurendab loetavust, tekitades samal ajal energiat ja positiivsust ning muutes iga postkaardi tüpograafilise disaini ja visuaalse kommunikatsiooni elavaks väljenduseks.

The Recognition

About the Rauaauhind A' Design Award

Dailies Postkaardi disain on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Dailies Postkaardi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Dailies Postkaardi disain on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept for this typographic postcard series focuses on the interplay of form, composition, and color harmony. Bold typography is paired with complementary
hues of orange-yellow and purple-blue to create dynamic visual contrast. This approach enhances legibility while evoking a sense of energy and positivity, transforming each postcard into a vibrant expression of typographic design and visual communication.
Dimensions & Packaging: Width 152.4mm x Height 228.6mm
Tags: Typography, Color, Postcard, Form, Positive energy.
Design Challenge: The biggest challenge was balancing bold typography with a limited color palette while ensuring high visual impact in a gym environment. The design needed to evoke energy and motivation without overwhelming the space. Internally, historical and social perspectives on sports branding influenced type choices. Externally, print production constraints required careful material selection for durability. Overcoming these obstacles resulted in a dynamic, high-contrast design that enhances the workout atmosphere.
Inspiration: I was inspired by the raw energy and spontaneity of gym notes: quick, motivational, and goal-driven in gym. I became interested in how typography can amplify this dynamic spirit, using type as a tool to convey positivity, movement, and motivation. Through bold forms, expressive layouts, and rhythmic compositions, I aim to capture the energetic mindset associated with physical activity and personal growth.
Project Duration: This Project started in November 2024 in the USA and finished in March 2025.
Patents: Copyrights belong to Ying Han, 2025.
Team Members: Designer: Ying Han
Photographer: Ying Han