Designtide Tokyo 2024 Primary Function: Brändiidentiteet by There There - Kazune Watanabe

Designtide Tokyo 2024 Primary Function: Brändiidentiteet by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 Kuldauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

KuldGraafika· 2026

Designtide Tokyo 2024 Primary Function: Brändiidentiteet

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

Kuldauhind A' Design Award Winner in Graafika Category

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The Design

About Designtide Tokyo 2024 Primary Function: Brändiidentiteet

Book Text: Designtide Tokyo on disainisündmus, mis koosneb näitustest ja turgudest ning uurib ja jagab uusi trende tootedisainis ja sellega seotud valdkondades. Disaini kaudu loob see kaasahaarava energia- ja emotsioonielamuse, mis ületab digitaalse meedia piirid. Aastatel 2005 kuni 2012 toimunud sündmus jagas Tokyo disainikultuuri kogu maailmaga. Igal aastal esitles umbes 50 kutsutud ja valitud disainerit töid, mis hindasid loomingulisust rohkem kui kommertslikkust. Aastal 2024 äratati Designtide Tokyo uue logo ja uuendatud visiooniga taas ellu.

The Recognition

About the Kuldauhind A' Design Award

Designtide Tokyo 2024 Primary Function: Brändiidentiteet on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Designtide Tokyo 2024 Primary Function: Brändiidentiteet peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Designtide Tokyo 2024 Primary Function: Brändiidentiteet tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.