Florasterisk Primary Function: Logo by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 Rauaauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

RaudGraafika· 2026

Florasterisk Primary Function: Logo

by Dheeraj Bangur

Client: Brandsthan

Rauaauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

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Colors

The Design

About Florasterisk Primary Function: Logo

Book Text: Florasterisk ühendab lilleümboolika tärni geomeetrilise selgusega. Kujundus moodustab pöörleva kaheksa kroonlehega kompositsiooni, kuhu on peenelt struktuuri põimitud täht F, luues ühtse ja meeldejääva märgi. Tasakaalustatud sümmeetria ja täpne vektorgeomeetria suurendavad selgust ning visuaalset harmooniat kõikides mõõtkavades. Selle minimalistlik ülesehitus tagab kohandatavuse pakendite, trüki- ja digilahenduste jaoks, mille tulemuseks on eristuv identiteet, mis edastab elegantsi, täpsust ja tugevat visuaalset äratundmist.

The Recognition

About the Rauaauhind A' Design Award

Florasterisk Primary Function: Logo on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Florasterisk Primary Function: Logo peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Florasterisk Primary Function: Logo on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Florasterisk is a refined brand identity where floral symbolism merges with the geometry of an asterisk to express uniqueness and individuality. The rotating eight-petal structure subtly integrates the letter F, forming a dynamic emblem that suggests fragrance diffusion and elegance. Its balanced symmetry, minimal construction, and scalable vector form ensure strong recognizability across luxury perfume packaging, branding, and digital applications.
Dimensions & Packaging: The Florasterisk logo is developed as a vector-based identity using scalable Bezier paths, ensuring infinite resolution independence. The master artwork is created on a proportional grid system with radial symmetry, maintaining consistent stroke ratios. Deliverables include AI, EPS, SVG, and PDF formats in CMYK, RGB, and Pantone color systems. Minimum clear space equals 0.5x logo height, with recommended minimum reproduction size of 10 mm for print and 40 px for digital clarity.
Tags: Florasterisk, Perfume as Unique as You, Flora, Asterisk, Letter F logo, Luxury Perfume, Motif, Floral Logo, Packaging Design. Logo Design, Brandsthan
Production Technology: The Florasterisk logo is constructed using a parametric geometric system combining floral symmetry, an asterisk structure, and an abstracted letter F embedded within the radial form. The motif is developed through precise angular rotation and vector Bézier curves to achieve optical balance and clarity. Stroke refinement and negative space optimization ensure legibility at all scales. The design supports versatile production including foil stamping, embossing, laser engraving, and high-resolution digital applications.
Design Challenge: The primary challenge was integrating three distinct elements—flora, asterisk, and the letter F—into a single cohesive form without visual clutter. Maintaining symmetry while preserving recognizability required multiple iterations and precise geometric control. Balancing aesthetics with scalability across print and digital mediums was another constraint. Limited references for such hybrid symbolism demanded self-driven exploration, ensuring the final mark remained both meaningful and universally adaptable.
Research: This is exploratory and practice-based research aimed at creating a distinctive symbolic identity. The objective was to merge floral aesthetics, an asterisk form, and the letter F into one cohesive mark. The methodology involved iterative sketching, geometric construction, and visual testing. Data was gathered through self-driven exploration and design tools like Adobe Illustrator. No formal participants were involved. The result is a balanced, memorable form. The insight highlights how geometry enhances identity clarity, impacting branding, recognition, and visual communication in real-world applications.
Inspiration: The inspiration for Florasterisk emerged from exploring the symbolic relationship between flowers and individuality in perfumery. Flowers represent the origin of fragrance, while the asterisk symbolizes uniqueness and distinction. By studying floral symmetry and minimal geometric forms, the design integrates both ideas into a rotating emblem that subtly forms the letter F. The goal was to create a timeless symbol reflecting elegance, uniqueness, and the expressive nature of personal fragrance.
Project Duration: The project started in April 2025 in Jaipur and finished in May 2025 in Jaipur
Operation Flow: The Florasterisk logo is designed to create an immediate visual connection through its balanced floral form and subtle F integration. The eye naturally follows its radial flow from center to edges, making it easy to recognize and remember. Its clean structure adapts smoothly across print and digital uses, maintaining clarity at all sizes. This harmony of form and meaning allows the logo to communicate elegance, identity, and distinction effectively.