Raud Graafika · 2017
Fattoria il Gambero - Winery Visuaalne Identiteet
- Rauaauhind A' Design Award 2017 in Graafika
- CLIENT: Ferrariodesign
- Estimated Number of Design Views: 13,202
- Verification code A3D327BD82 · Verify this award
Colors
About Fattoria il Gambero - Winery Visuaalne Identiteet
Fattoria il Gambero pani end turule dünaamilise ja kaasaegse lähenemisega, et täiustada oma ajalugu, mis ulatub 1880. aastasse. Sellest tuleneb ka stiliseeritud “G” kaubamärk; see annab edasi pudeli lahti korgitava korgitser tunde ja meenutab seltskonda viivat teed. Sans serif font lisab sellele mõnevõrra abstraktsele sümbolile sisu ja seob selle iidse mineviku vääramatult tänapäevaga. Värvid annavad kogu pildile uuendusliku hõngu, samas kui teatud mineviku tunnused on säilinud näiteks brošüüri reljeefsel paberil.
About the Rauaauhind A' Design Award
Fattoria il Gambero - Winery Visuaalne Identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Fattoria il Gambero - Winery Visuaalne Identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Fattoria il Gambero - Winery Visuaalne Identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Press Kit
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Image Credits
- Fotoforma
