Plants Trade Kontseptsiooniraamat Ja Plakat by Tsuyoshi Omori

Plants Trade Kontseptsiooniraamat Ja Plakat by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

HõbeGraafika· 2019

Plants Trade Kontseptsiooniraamat Ja Plakat

by Tsuyoshi Omori

Client: Plants Trade

Hõbeauhind A' Design Award Winner in Graafika Category

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Colors

The Design

About Plants Trade Kontseptsiooniraamat Ja Plakat

TAIMAKAUBANDUS on botaaniliste isendite uuendusliku ja kunstilise vormi sari, mis töötati välja õppematerjalide asemel inimeste ja looduse paremate suhete loomiseks. Taimekaubanduse kontseptsiooni raamat valmis selleks, et aidata teil sellest loomingulisest tootest paremini aru saada. Raamat, mis on kujundatud täpselt tootega samas mõõdus, sisaldab lisaks loodusfotodele ka looduse elutarkusest inspireeritud ainulaadset graafikat. Huvitavam on see, et graafika trükitakse hoolikalt kõrgtrükis, nii et iga pildi värv ja tekstuur varieeruksid täpselt nagu looduslikud taimed.

The Recognition

About the Hõbeauhind A' Design Award

Plants Trade Kontseptsiooniraamat Ja Plakat on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Plants Trade Kontseptsiooniraamat Ja Plakat peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Plants Trade Kontseptsiooniraamat Ja Plakat on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging: The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags: Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology: The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge: The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration: Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration: The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow: The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents: Copyrights belong to PLANTS TRADE, 2017
Team Members: Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits: Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.