Disainilahendus InterBrasil Logotype Redesign Brändi Identiteedi Ümberkujundamine, autor Mateus Matos Montenegro

Disainilahendus InterBrasil Logotype Redesign Brändi Identiteedi Ümberkujundamine, mille autor on Mateus Matos Montenegro, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2020

InterBrasil Logotype Redesign Brändi Identiteedi Ümberkujundamine

disainer: Mateus Matos Montenegro

Klient: InterBrasil

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Disain

Teosest InterBrasil Logotype Redesign Brändi Identiteedi Ümberkujundamine

Brändi ümbermõtestamise ja ümberkujundamise inspiratsiooniks olid muudatused moderniseerimises ja integratsioonis ettevõtte kultuuris. Südame kujundus ei saanud enam olla brändist väline, see inspireerib partnerlust nii töötajate sees kui ka klientidega. Integreeritud liit hüvede, pühendumuse ja teenuse kvaliteedi vahel. Kujundist värvideni integreeris uus kujundus südame B-sse ja terviseristi T. süda.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

InterBrasil Logotype Redesign Brändi Identiteedi Ümberkujundamine on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. InterBrasil Logotype Redesign Brändi Identiteedi Ümberkujundamine peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. InterBrasil Logotype Redesign Brändi Identiteedi Ümberkujundamine on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Mõõtmed ja pakend: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Sildid: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Tootmistehnoloogia: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Disainiülesanne: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Uurimistöö: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiratsioon: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Projekti kestus: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Tööprotsess: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Meeskonnaliikmed: Mateus Matos Montenegro