Meat n Beer Brändi Disain by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.
PronksGraafika· 2020
Meat n Beer Brändi Disain
Client: Meat n Beer
Pronksauhind A' Design Award Winner in Graafika Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer Brändi Disain
Meat n Beer peetakse lipulaevaks, kus müüakse spetsiaalseid liha ja õllesid. Inspiratsioon logo saamiseks tuli nende kahe lipulaeva toote liitmisest. Traditsioonilistest teravate sarvedega veisepead, mis on kujundatud ikoonilise kujundusega kaasaegses maalähedases traatraamivektoris, interakteerudes teise traditsioonilise elemendiga - õllepudeliga. Liit asub positiivses ja negatiivses ruumis, lühidalt ja elegantselt ühtseks sümboliks, kus tekst ja pilt moodustavad ühe pildi. Tüpograafia mängib ja segab vanas stiilis tööstuslikku fonti moodsama skriptiga.
The Recognition
About the Pronksauhind A' Design Award
Meat n Beer Brändi Disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Meat n Beer Brändi Disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Meat n Beer Brändi Disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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