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Disainilahendus Ten Plakatid, autor Kalyani Kamat Bambolkar and Ling Lee

Disainilahendus Ten Plakatid, mille autor on Kalyani Kamat Bambolkar and Ling Lee, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.


HõbeGraafika· 2020

Ten Plakatid

disainer: Kalyani Kamat Bambolkar and Ling Lee

Klient: Kingston University, Kingston School of Art

Auhind Hõbeauhind A' Design Award kategoorias Graafika

44,872

Värvid

Disain

Teosest Ten Plakatid

Disain on Kingstoni ülikooli moeshow ürituse kampaania. Selle kampaania pildistamine toimub, luues 'X' jäljed modelli kehal, mis näitab riiete sümboolikat kehal. 'X' tähistab ka Kingstoni ülikooli moekooli kümnendat aastapäeva. Kõigile külalistele saadeti e-vite ning Londoni disainimuuseumis eksponeeriti plakateid ja brošüüre.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Ten Plakatid on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Ten Plakatid peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Ten Plakatid on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused
Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Mõõtmed ja pakend
Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Sildid
poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Tootmistehnoloogia
The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Disainiülesanne
The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Uurimistöö
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Inspiratsioon
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Projekti kestus
The project started at the end of September 2017 and finished in October 2017 in London, UK.
Tööprotsess
The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Patendid
The posters and images are owned by Kingston University.
Meeskonnaliikmed
Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Piltide autorid
All Photo credits: Kalyani Kamat Bambolkar

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