Pleady Branding Kaubamärgi identiteet by Katsumi Tamura

Pleady Branding Kaubamärgi identiteet by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2020

Pleady Branding Kaubamärgi identiteet

by Katsumi Tamura

Client: Good Morning Inc

Pronksauhind A' Design Award Winner in Graafika Category

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Verified Award Winner

Verify Award Status for #90561

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pleady Branding Kaubamärgi identiteet

Pleady Branding on kaubamärgi identiteediprogramm, mis on loodud spetsialiseerunud teipide tootjale. Programm hõlmab kaubamärgi nime, logo, pakendeid, veebilehti, tootekatalooge, brändifilme ja messiboksi kujundust. Nimi ühendab sõnad "play" (mäng) ja "ready" (valmis). Kommunikatsioon on üles ehitatud loosungile "Tape or Lose" ja võtmevisuaalile, milleks on naissoost jooksja, mis on inspireeritud logo läbivast joonest. Kollakasroheline brändivärv rõhutab keskendumist sportlastele. Värvihaldus tagab brändivärvi ühtluse nii paberil, filmil kui ekraanidel.

The Recognition

About the Pronksauhind A' Design Award

Pleady Branding Kaubamärgi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Pleady Branding Kaubamärgi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Pleady Branding Kaubamärgi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions & Packaging: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tags: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Production Technology: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Design Challenge: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiration: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Project Duration: PLEADY launched in July 2019.
Operation Flow: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Team Members: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida