Pronks Graafika · 2020
Sincha-Man Ettevõtte identiteet
- Pronksauhind A' Design Award 2020 in Graafika
- CLIENT: Sinchaman
- Estimated Number of Design Views: 11,819
- Verification code 8942E252FA · Verify this award
Colors
About Sincha-Man Ettevõtte identiteet
Sincha-Man on ettevõtte identiteediprogramm, mis on loodud väikesele auto liisimis- ja rendifirmale. Identiteet on üles ehitatud kangelaskuju ümber, kuna kangelasi tuntakse laialdaselt nende sümbolite järgi. Jahedates sinistes toonides joonistatud illustratsioonid, ikoonid, sümbolid ja tüpograafia väljendavad ausust, usaldusväärsust ja kiirust. Kangelase oreooli meenutav motiiv toetab teemat. Samu elemente rakendatakse järjepidevalt nii veebi- kui ka trükimeedias. Identiteedi eesmärk on anda uuele brändile tugev äratuntavus ja soodne mulje tihedas konkurentsis turul.
About the Pronksauhind A' Design Award
Sincha-Man Ettevõtte identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Sincha-Man Ettevõtte identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Sincha-Man Ettevõtte identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
- Dimensions & Packaging
- Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
- Tags
- Sinchaman, CI, BI, Corporate Identity, Brand Identity
- Production Technology
- Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
- Design Challenge
- The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them. - Research
- We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression. - Inspiration
- Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
- Project Duration
- The project started in December 2018 and finished in March 2019 in Republic of Korea.
- Operation Flow
- Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
