Disainilahendus 13 International Cultural Media Brändi identiteet, autor Creator Strategic Marketing Co., Ltd

Disainilahendus 13 International Cultural Media Brändi identiteet, mille autor on Creator Strategic Marketing Co., Ltd, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2020

13 International Cultural Media Brändi identiteet

disainer: Creator Strategic Marketing Co., Ltd

Klient: CREATOR Strategic Marketing Co., Ltd

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest 13 International Cultural Media Brändi identiteet

13 International Cultural Media on brändi identiteet, mis loodi multimeediatootmisettevõttele, mis tegutseb telesaadete, filmide, kultuuri- ja loomearenduse ning meelelahutuse valdkonnas. Logo põhineb sõnal Thirteen, mis on joonistatud käsitsi maalitud joontega, väljendades elujõudu ja pinget. Aktsendina on lisatud araabia number 13, mis viitab ettevõtte asutamisega seotud tähendusrikkale loole. Peamised värvid on must ja kuldne, mis on valitud, et anda edasi asjatundlikkust ja rahvusvahelist iseloomu. Ümbrikel ja kirjatarvetel on logo kärbitud ja suurendatud visuaalse rõhuasetuse loomiseks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

13 International Cultural Media Brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. 13 International Cultural Media Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. 13 International Cultural Media Brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Mõõtmed ja pakend: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Sildid: branding, identity, entertainment, multimedia, creative
Tootmistehnoloogia: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Disainiülesanne: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Uurimistöö: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiratsioon: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Projekti kestus: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Tööprotsess: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Meeskonnaliikmed: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh