Raud Graafika · 2020
Naked Castle Visuaalse viitamise süsteem
- Rauaauhind A' Design Award 2020 in Graafika
- CLIENT: Zesion Design
- Estimated Number of Design Views: 9,918
- Verification code 2EF9E5E601 · Verify this award
Colors
About Naked Castle Visuaalse viitamise süsteem
Naked Castle on viitamise süsteem, mis on loodud Moganshani mägedes asuvale ajaloolisele lossihotellile. Disain seob vapikilbi Art Deco kirjastiiliga ning geomeetrilised kujundid ja jooned järgivad kuldlõikele lähedasi proportsioone. Vapikilpi on ühendatud Suurbritannia elemendid, nagu kabjajälg, kilp ja lint, samas kui siltidel kujutatakse krooni kandva kuninga ja kuninganna ikoone. Vapikilp valati madala sulamistemperatuuriga metallist ning seejärel poleeriti ja värviti käsitsi. Siltide valmistamisel kasutati sepistatud rauda ja kohalikku puitu, et need vastu peaksid mägipiirkonna karmile õuekliimale.
About the Rauaauhind A' Design Award
Naked Castle Visuaalse viitamise süsteem on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Naked Castle Visuaalse viitamise süsteem peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Naked Castle Visuaalse viitamise süsteem on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Press Kit
- Unique Properties
- The coat of arms and the Art Deco style signage system emphasize the match of geometric figures and lines. All the lines are close to the golden ratio according to precise calculation. The signages combine the experience of the naked founder and the scenery of Moganshan, which shows the lifestyle of immersing in nature and the pure pleasure of life instead of being just signage.
- Dimensions & Packaging
- The coat of arms:1165(w)*1640(h)*100(d);
Weathervane:1370(w)*1600(h)*1050(d) ;
Wayfinding on street lamp:1420(w)*3500(h)*1420(d);
Village rooms plats:350(w)*700(h)*20(d);
Restaurant doorplate:110(w)*75(h)*35(d) . - Tags
- Signage,Way finding,VI，Hotel Logo，graphics
- Production Technology
- The coat of arms took shape in the manuscript. We then poured low melting point metal into an equal ratio bed die made of hand-carved wood in mold casting. At last, it was hand polished and colored according to the color and history of the castle. The signage in the castle adopt forged iron and local wood as the material, which makes them durable in outdoor environments.
- Design Challenge
- 1.On-site investigation and location of signages
The castle is built on the mountain with a steep slope, which is a demanding work environment for designers as they have to walk back and forth to choose the best location of the signages.
2.Signage fabrication and material handling
As the castle is located on the mountaintop, we use local Wukang stone in signage fabrication. The wood and iron used are also bought and processed in the local area, adding elements with local characteristics to the castle while saving the cost on material handling. - Research
- The naked Castle once had two legendary owners, whose stories were merged in the design of the coat of arms. In 1910, Dr Duncan Main built a European style castle villa (the predecessor to the Castle at naked Castle), which was later brought by patriot Zhang Jingjiang in 1932. The colour of the signages gets the inspiration from the natural scenery of Moganshan. Due to the climate on the mountaintop, stones, cast irons, and anticorrosive wood are taken as the main materials of the signs to adopt to the local environment.
- Inspiration
- The design of the signage system gets inspiration from Art Deco style of European style castle that gives consideration to both raw and elegant architectural styles. British style elements like hoof, shield, and streamer are well merged in the coat of arms. The icons of king and queen wearing crowns are applied to the signage as well. Each letter and number on the signage adopts double lines as part of the decoration.
- Project Duration
- The project started in April 2016 and was completed in June 2017, including a 6-month on-site investigation which gives inspiration to the design team.
- Operation Flow
- The signage system is integrated into the style of the naked Castle. From the conflict and fusion of different styles, cultures and ages, one can find the castle gives consideration to both raw and elegant architectural styles. As a convergence of spirits and memories, the coat of arms shows the tourists the stories behind over a hundred years history of the naked Castle and the changes of Moganshan. The stone castle with a sleek design is like an introverted beauty standing on the top of Moganshan.
