Kuld Graafika · 2021
Madame Butterfly Plakatiseeria
- Kuldauhind A' Design Award 2021 in Graafika
- CLIENT: Liudmila Shurygina
- Estimated Number of Design Views: 49,813
- Verification code AADA40CB74 · Verify this award
Colors
About Madame Butterfly Plakatiseeria
Madame Butterfly on ooperiplakatite seeria. Iga plakat kujutab laulva naise ikoonilist portreed kui ooperi süžee keskset tegelast ja kire sümbolit. Seeria hõlmab selliseid oopereid nagu Madame Butterfly, Tosca ja Norma ning peegeldab naiste traagilist ja sõltuvat rolli nende libretodes. Iga kompositsioon esitab lõpustseeni, loo kulminatsiooni. Kujundus toetub minimalistlikele vormidele, ekspressiivsele maalikunstile ja Memphise stiilile, kasutades avatud värve ja tugevat kontrasti. Plakatid on trükitud A1 formaadis kartongpaberile.
About the Kuldauhind A' Design Award
Madame Butterfly Plakatiseeria on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Madame Butterfly Plakatiseeria peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Madame Butterfly Plakatiseeria tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.
Press Kit
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
