Korea Sport Coach Federation Bränding Ja Visuaalne Identiteet by Yena Choi and Jinha Seo

Korea Sport Coach Federation Bränding Ja Visuaalne Identiteet by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Pronksauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

PronksGraafika· 2020

Korea Sport Coach Federation Bränding Ja Visuaalne Identiteet

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Pronksauhind A' Design Award Winner in Graafika Category

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Colors

The Design

About Korea Sport Coach Federation Bränding Ja Visuaalne Identiteet

KSCF on Korea spordidivisjon, mis koondab spordiga seotud eksperte, sealhulgas aktiivsed ja endised rahvuskoondise mängijad, treenerid ja spordimeeskondade omanikud. Südame logo on joonistatud XY-teljest, mis tähistab sportlase eufooriat ja adrenaliini, treeneri pühendumist ja kiindumust oma meeskondadesse ning üldist armastust spordi vastu. Südame logo koosneb neljast pusletükist: kõrv, nool, jalg ja süda. Kõrv sümboliseerib kuulamist, nool sümboliseerib eesmärki ja suunda, jalg sümboliseerib võimet ja süda sümboliseerib kirge.

The Recognition

About the Pronksauhind A' Design Award

Korea Sport Coach Federation Bränding Ja Visuaalne Identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Korea Sport Coach Federation Bränding Ja Visuaalne Identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Korea Sport Coach Federation Bränding Ja Visuaalne Identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team