Hak Hi Kong Sadama Kaubamärgi Muutmine by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Sadama Kaubamärgi Muutmine by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain Competition Category.

HõbeGraafika· 2020

Hak Hi Kong Sadama Kaubamärgi Muutmine

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Hõbeauhind A' Design Award Winner in Graafika Category

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Colors

The Design

About Hak Hi Kong Sadama Kaubamärgi Muutmine

Yong-An kalasadama CI süsteemi taastamiseks kasutatakse ettepanekus kolme kontseptsiooni. Esimene neist on uus logo, mis loob konkreetse visuaalse materjali, mis on välja toodud Hakka kogukonna kultuurilistest iseärasustest. Järgmine samm on meelelahutuskogemuse uuesti uurimine, seejärel looge kaks maskoti tegelast, kes esindavad, ja laske neil ilmuda uutesse vaatamisväärsustesse, et turisti sadamasse suunata. Viimane, kuid mitte vähem oluline - üheksa plaadi hööveldamine, mis on ümbritsetud meelelahutuslike tegevuste ja maitsvate köökidega.

The Recognition

About the Hõbeauhind A' Design Award

Hak Hi Kong Sadama Kaubamärgi Muutmine on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Hak Hi Kong Sadama Kaubamärgi Muutmine peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Hak Hi Kong Sadama Kaubamärgi Muutmine on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang