Rana Gaber diseinatzailearen Grand Egyptian Museum Korporazio Nortasuna

Rana Gaber diseinatzailearen Grand Egyptian Museum Korporazio Nortasuna lana 2020 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

UrreGrafismoa· 2020

Grand Egyptian Museum Korporazio Nortasuna

diseinatzailea: Rana Gaber

Bezeroa: Rana Hossam

Urrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Grand Egyptian Museum Korporazio Nortasuna Diseinuari Buruz

Grand Egyptian Museum antzinako Egiptoko artefaktuen museo baterako korporazio nortasuna da. Logotipoa Egipto irakurtzen duten bost hieroglifoz eraikita dago, forma geometriko eta sinple batean konbinatuta. Errektangelu luzanga formak kartutxean du inspirazioa, errege izen bat adierazten duen markoan, alegia. Beltza da kolore nagusia, Niloren ertzei Lur Beltza deitzen baitzitzaien. Bigarren mailako koloreak antzinako Egiptoko bitxietan inspiratuta daude. Roboto da letra-tipo nagusia, haren angeluak eta kurbak logotipoarenekin bat datozelako. Seinaletika sistema esperimental bat ere garatu zen.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Grand Egyptian Museum Korporazio Nortasuna Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Grand Egyptian Museum Korporazio Nortasuna oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Grand Egyptian Museum Korporazio Nortasuna desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Neurriak eta Ontziratzea: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etiketak: Visual Identity, Logo, Branding, Typography, Signage system
Produkzio Teknologia: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Diseinu Erronka: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Ikerketa: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspirazioa: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Proiektuaren Iraupena: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Eragiketa Fluxua: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Taldekideak: none.
Irudi Kredituak: credits to: Shutterstock and bensound