Lei Shing Hong Forest Food Court Horma-artea eta Identitatea by Jansword Zhu

Lei Shing Hong Forest Food Court Horma-artea eta Identitatea by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

ZilarGrafismoa· 2020

Lei Shing Hong Forest Food Court Horma-artea eta Identitatea

by Jansword Zhu

Client: Jansword zhu

Zilarrezko Saria A' Design Award Winner in Grafismoa Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Horma-artea eta Identitatea

Forest Food Court janari-plaza bat da, Pekinen Kuma Kengo arkitekto japoniar ospetsuak diseinatutako bulego-eraikinan kokatua. Arkitekturaren oinarrizko kontzeptua "Hirian barrena basoa" da. Marka-identitatea eta 6m*150m-ko horma-arte erraldoia kontzeptu horretatik sortu ziren. Grafiko atsegingarriek eta trazadura lasaiek erlaxazioa, fluxu organiko baina urbano bat ekartzen dute bulego-eraikin serioaren zehar. Ilustrazio erdi-abstraktuak bulegoaren giroa orekatu zuen eta gehiegi infantila edo maitagarria izatea saihestu zuen.

The Recognition

About the Zilarrezko Saria A' Design Award

Lei Shing Hong Forest Food Court Horma-artea eta Identitatea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Lei Shing Hong Forest Food Court Horma-artea eta Identitatea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Lei Shing Hong Forest Food Court Horma-artea eta Identitatea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu