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Pavomea Dessert Store Postre Marka Identitatea by Jansword Zhu

Pavomea Dessert Store Postre Marka Identitatea by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.


BrontzeGrafismoa· 2020

Pavomea Dessert Store Postre Marka Identitatea

by Jansword Zhu

Client: Jansword zhu

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About Pavomea Dessert Store Postre Marka Identitatea

Pavomea Postre Denda postreak eta gozokiak elementu artistikoekin konbinatzen dituen marka baten branding eta espazio diseinuko proiektua da. Kontzeptua Goethe kolore-teorialari alemaniarrean oinarritzen da, kolorea aztertu eta kolore-gurpil hexagonal bat garatu zuen. Logotipoak hiru modutan alda daiteke prisma baten ideia adierazteko eta lerroen eta formen arteko kontrastea areagotzeko. Kolore-eskema zuri hutsak gai pankromatikoa aurkezten du. Ontziratzeak paperezko egiturak erabiltzen ditu, eta lanparen diseinuak metakrilatoa. Argiaren ideiak marka-sistema eta dendaren barnealdea gidatzen ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Pavomea Dessert Store Postre Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Pavomea Dessert Store Postre Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Pavomea Dessert Store Postre Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
Tags
Art, Dessert, Light, Pure, Prism, hexagon, Goethe
Production Technology
Paper structure(package) , Acrylic structure(lamp design)
Design Challenge
Control the quality of all the material.
Research
Research of Goethe.
Inspiration
The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
Project Duration
The project started in September 2018 and finished in December 2018 in Beijing.
Operation Flow
From the Concept of "Light" to the branding system and space design.
Patents
Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
Team Members
Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou

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