Eduardo Walles diseinatzailearen Debes Intervenir Segurtasun Kartela

Eduardo Walles diseinatzailearen Debes Intervenir Segurtasun Kartela lana 2020 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2020

Debes Intervenir Segurtasun Kartela

diseinatzailea: Eduardo Walles

Bezeroa: tApp

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Debes Intervenir Segurtasun Kartela Diseinuari Buruz

Debes Intervenir instalazio industrial baterako sortutako laneko segurtasun kartel kanpaina bat da. Kartelek tresnen eta instalazioen erabilera zuzena eta okerra erakusten dute. Eszena bakoitzak istripu bat gertatu aurreko unean jartzen du arreta. Estilo komikoa erabiltzen da langileekin lotura adiskidetsu eta argia sortzeko. Pertsonaia ilustratu batek langileak mezu bakoitzean zehar gidatzen ditu. Artelana bektore ilustrazio tresnekin marraztu zen, lerro organiko eta askea mantenduz, eta ondoren irudi edizio software batekin koloreztatu eta konposatu zen. Kartel bakoitza estireno gainean inprimatuta dago eta 900 bider 600 milimetro neurtzen ditu.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Debes Intervenir Segurtasun Kartela Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Debes Intervenir Segurtasun Kartela oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Debes Intervenir Segurtasun Kartela zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Neurriak eta Ontziratzea: Styrene 900 mm X 600 mm. Depth. 50
Etiketak: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Produkzio Teknologia: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Diseinu Erronka: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Ikerketa: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspirazioa: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Proiektuaren Iraupena: The project started in September 2016 and finished in November 2016 in CDMX.
Eragiketa Fluxua: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patenteak: None, everything was created form scratch.
Taldekideak: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Irudi Kredituak: None, everything was created form scratch.