SberBank Online Design Team diseinatzailearen SberBank Online Sarrera Funtzioa: Banku-zerbitzuetarako aplikazio mugikorra

SberBank Online Design Team diseinatzailearen SberBank Online Sarrera Funtzioa: Banku-zerbitzuetarako aplikazio mugikorra lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Teknologia Mugikor, Aplikazio eta Software Diseinua Lehiaketa Kategorian.

ZilarMugikorra· 2021

SberBank Online Sarrera Funtzioa: Banku-zerbitzuetarako aplikazio mugikorra

diseinatzailea: SberBank Online Design Team

Bezeroa: Sberbank

Zilarrezko Saria A' Design Award Irabazlea Mugikorra Kategorian

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Diseinua

SberBank Online Sarrera Funtzioa: Banku-zerbitzuetarako aplikazio mugikorra Diseinuari Buruz

SberBank Online Errusiako banku handi baterako garatutako banku-zerbitzuetarako aplikazio mugikorra da. Bankuaren produktu ia guztiak eskuragarri daude linean aplikazioaren bidez. Banku-zerbitzu tradizionalak bizimoduarekin lotutako funtzioekin uztartzen dira, hala nola txatekin, istorioekin eta katalogo batekin. Diru-transferentziei postal koloretsuak eta itsasgarriak gehi dakizkieke, pertsonalagoak izan daitezen. Transakzio batek denbora luzea behar duenean, pantaila animatu bat erakusten da, kargatze-orri huts baten ordez. Pantaila nagusia eta ongietorriko pantaila kokapenaren eta eguneko orduaren arabera pertsonalizatzen dira.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

SberBank Online Sarrera Funtzioa: Banku-zerbitzuetarako aplikazio mugikorra Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. SberBank Online Sarrera Funtzioa: Banku-zerbitzuetarako aplikazio mugikorra erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. SberBank Online Sarrera Funtzioa: Banku-zerbitzuetarako aplikazio mugikorra jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Neurriak eta Ontziratzea: Above iOS 10.0 / Above Android 10.0
Etiketak: Digital Banking, Personalization, Emotional Design, app.
Produkzio Teknologia: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Diseinu Erronka: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Ikerketa: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspirazioa: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Proiektuaren Iraupena: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Eragiketa Fluxua: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.