Wolffstrunk Oinarrizko Funtzioa: Nortasun korporatiboa by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.
ZilarGrafismoa· 2021
Wolffstrunk Oinarrizko Funtzioa: Nortasun korporatiboa
Client: Gerhard Wolff – Wolffstrunk
Zilarrezko Saria A' Design Award Winner in Grafismoa Category
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The Design
About Wolffstrunk Oinarrizko Funtzioa: Nortasun korporatiboa
Wolffstrunk destilategi pribatu batean ekoizten diren fruta-schnapps eta fruta-likore marka baterako sortutako nortasun korporatiboa da. Murrizketa grafikoa eta zehaztasuna dira nortasun bisualaren ezaugarriak. Otso baten irudi sinplifikatua da diseinu korporatiboaren sistemaren diseinu-marka, eta tanta baten forma estilizatua gehitzen zaio irudiari. Buru mugikor batek izaera umoretsua ematen dio markari eta diseinu dinamikoak ahalbidetzen ditu. Sistemak marka konposatu bat, negozio-dokumentuak, botila-etiketak, kartelak, postalak, marka-liburu bat eta webgunearen animazio labur bat hartzen ditu barne.
The Recognition
About the Zilarrezko Saria A' Design Award
Wolffstrunk Oinarrizko Funtzioa: Nortasun korporatiboa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Wolffstrunk Oinarrizko Funtzioa: Nortasun korporatiboa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Wolffstrunk Oinarrizko Funtzioa: Nortasun korporatiboa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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