Aesthetics and Chinese Kartel Diseinua by Chia-Hui Lien

Aesthetics and Chinese Kartel Diseinua by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2020

Aesthetics and Chinese Kartel Diseinua

by Chia-Hui Lien

Client: Chia-Hui Lien

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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The Design

About Aesthetics and Chinese Kartel Diseinua

Aesthetics and Chinese karaktere txinatarren diseinuan oinarritutako kartel-sorta bat da. Karaktere bakoitzaren egitura bere erradikal-trazuetatik eraikita dago, biraketa- eta gradazio-antolaketetan aurkeztuta. Sortak testu idatzia ikur bisual bihurtzen du, eta letra-tipoen diseinua adierazpen garaikide gisa erabiltzen du. Karaktere-formak nabarmentzeko, kartelak, gonbidapen-txartelak eta liburu bat inprimatu ziren. Kartelek 70 bider 100 zentimetro neurtzen dute. Lanak txinatar hizkuntza eta karaktereak Ekialdeko kulturaren ondare kultural iraunkor gisa aurkezten ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Aesthetics and Chinese Kartel Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Aesthetics and Chinese Kartel Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Aesthetics and Chinese Kartel Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN