Huade Identitate Bisuala by Fu Yong is a highly esteemed winner of the very prestigious 2020 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2020

Huade Identitate Bisuala

by Fu Yong

Client: Huade

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Identitate Bisuala

Huade izan zen behin base militar garrantzitsua Txinako iparraldeko mugak defendatzeko. Abandonatutako instalazio militarrek esperientzia militarra eta turismoa sor ditzakete eta hiriko garapen ekonomikoa bultzatu dezakete. Diseinua botoi batean dago inspiratuta, eten eta hasteko sinboloek botoian lan egitea etetea eta Huadeko bidea hastea suposatzen dute. Pausa eta hasiera sinboloaren eta pentagramaren konbinazioa Abb ingelesa da. Huaderen HD. Bost puntako izarra armadako bandera eta epailearen zati bat da. Huadek beti gogoratuko du eta gerra garaian herrialdea defendatu zuten heroiei omenaldia egingo die.

The Recognition

About the Burdinazko Saria A' Design Award

Huade Identitate Bisuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Huade Identitate Bisuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Huade Identitate Bisuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.