Didactics of Typography Monografia Zientifikoa by Pawel Krzywdziak

Didactics of Typography Monografia Zientifikoa by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 Burdinazko Saria A' Design Award in Inprimaki eta Argitaratutako Komunikabide Diseinua Competition Category.

BurdinaInprimakia· 2020

Didactics of Typography Monografia Zientifikoa

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

Burdinazko Saria A' Design Award Winner in Inprimakia Category

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Colors

The Design

About Didactics of Typography Monografia Zientifikoa

Tipografia didaktikoa: gutuna irakastea / Letrarekin irakastea letra eta tipografia irakasteko metodoak eta emaitzak aurkezten dira hautatutako Poloniako arte eskoletan. Liburuak hainbat programa biltzen ditu, baita ikasleen proiektu zehatzetan oinarritutako irakaskuntzaren emaitzen aurkezpenak eta eztabaidak ere. Diseinu prozesuak eduki anitz eta elebidunak antolatzea eta argitalpenaren testu eta ikusmen narrazio argia eskaintzea suposatu zuen. Diseinuaren kolore paleta monokromatikoaren azentu laranjek irakurlearen arreta erakartzen dute tipografiaren mundu liluragarrian.

The Recognition

About the Burdinazko Saria A' Design Award

Didactics of Typography Monografia Zientifikoa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Didactics of Typography Monografia Zientifikoa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Didactics of Typography Monografia Zientifikoa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.