Statice Statice Markako Identitate Bisualaren Diseinua by Jia Cheng

Statice Statice Markako Identitate Bisualaren Diseinua by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BrontzeGrafismoa· 2021

Statice Statice Markako Identitate Bisualaren Diseinua

by Jia Cheng

Client: Statice GmbH

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About Statice Statice Markako Identitate Bisualaren Diseinua

Statice Berlingo egoitza duen enpresa bat da, eta pribatutasuna betetzen duten teknologiak garatzeko datuak anonimatzeko irtenbide bat eskaintzen du. Proiektu honetan, diseinu dinamikoak eta kolore biziek ikus-identitate sistema ikusgarria transmititu zuten. Bi D (jatorrizko datuak datu sintetikoetara) bihurtzeak S marka osatzen du, eta horrek ezaugarri bisual erabilgarriak eta bereziak dakartza. Kolore deigarriek ez ezik (Itsas izpilikuak) koloreak marka-identitatea zuzenean islatzen du eta konfiantza sortzen du, markaren irudia nabarmentzen du.

The Recognition

About the Brontzezko Saria A' Design Award

Statice Statice Markako Identitate Bisualaren Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Statice Statice Markako Identitate Bisualaren Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Statice Statice Markako Identitate Bisualaren Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.