SciFest Los Angeles Identitate Sistema Festibalerako by Ching-Fa Lung

SciFest Los Angeles Identitate Sistema Festibalerako by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Burdinazko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

BurdinaGrafismoa· 2021

SciFest Los Angeles Identitate Sistema Festibalerako

by Ching-Fa Lung

Client: Art Center College of Design

Burdinazko Saria A' Design Award Winner in Grafismoa Category

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Colors

The Design

About SciFest Los Angeles Identitate Sistema Festibalerako

SciFest Los Angeles zientzia-fikziozko filmei eskainitako zortzi eguneko festibal hipotetiko baterako sortutako identitate sistema bat da. Programak 1970etik 2017ra bitarteko zientzia-fikziozko film klasikoak biltzen ditu, ekintza, animazio eta misterio azpigeneroak barne hartuz. Lau dimentsioko eszenetan inspiratutako tipografia dimentsional batek osatzen du hizkuntza bisual nagusia aplikazio guztietan. Kartelek errealitate handitua erabiltzen dute, ikusleek beren sakonera esploratu ahal izateko. Aplikazioaren eta webgunearen interfazeek hiru dimentsioko grafiko zinetikoak erabiltzen dituzte.

The Recognition

About the Burdinazko Saria A' Design Award

SciFest Los Angeles Identitate Sistema Festibalerako Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. SciFest Los Angeles Identitate Sistema Festibalerako oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. SciFest Los Angeles Identitate Sistema Festibalerako zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.