Brontze Grafismoa · 2021
Yoonly Identitate Bisuala
- Brontzezko Saria A' Design Award 2021 in Grafismoa
- CLIENT: Made for you
- Estimated Number of Design Views: 12,714
- Verification code 93A46E59BB · Verify this award
Colors
About Yoonly Identitate Bisuala
Yoonly bidaiari gazteei esperientziak eskaintzen dizkien bidaia-marka baterako diseinatutako identitate bisuala da. Y letra mapa-orratz batekin konbinatuta dago, piztu eta itzaltzeko botoi bat osatuz, "switch on life" oinarrizko mezua indartuz. Bi O letrak infinitu ikur baten forma hartzen dute, betiko iraungo duten oroitzapenak adieraziz. Letra bakoitzaren behealdea eskuinera okertzen da, logotipoari itxura dinamiko eta ehunduna emanez. Ahate-berdeak itsasoa eta zerua gogorarazten ditu, laranjak berriz, giza epeltasuna eta eguzkia. Identitatea euskarri digital zein inprimatuetarako egokitua dago.
About the Brontzezko Saria A' Design Award
Yoonly Identitate Bisuala Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Yoonly Identitate Bisuala oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Yoonly Identitate Bisuala beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Press Kit
- Unique Properties
- The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured. - Dimensions & Packaging
- Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm - Tags
- travel, young, branding, graphic design, vacation, experiences, mountains, sea
- Production Technology
- Logo
Business card
Letterhead paper
Envelope - Design Challenge
- Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more. - Research
- Several research have been conducted to create this design :
- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction) - Inspiration
- The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands. - Project Duration
- The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
- Operation Flow
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patents
- Copyright Made for you
- Image Credits
- Copyright Made for you
