Burdina Grafismoa · 2021

Hmp Nortasun Bisuala

by Fanny De Bray

Burdinazko Saria A' Design Award 2021 in Grafismoa
CLIENT: Made for you
Estimated Number of Design Views: 11,197
Verification code EE721F9E20 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Hmp Nortasun Bisuala

HMP ingeniaritza mekanikoko talde baterako sortutako nortasun bisuala da. Logotipoak enpresaren indarra azpimarratzen du eta bere komunikazioa argitzen du. Letrak taldeak bere piezetan zigilatzen dituen modu berean osatzen dira. Atzeko planoko zirriborroek eta eskema teknikoek HMPk eskaintzen duen laguntza globala islatzen dute. Espezializazio-eremu bakoitza piktograma eta kolore espezifiko batez markatzen da, bezeroarekin batera hautatuak, zerbitzu ezberdinak azaltzeko. Nortasuna euskarri digital eta inprimatuetara egokitu da, negozio-txartelak, orriburuak eta karpetak barne.

About the Burdinazko Saria A' Design Award

Hmp Nortasun Bisuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Hmp Nortasun Bisuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Hmp Nortasun Bisuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Press Kit

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Image Credits: Photographer: Maxime Huriez