Who's That Eating Irudi-Liburu Jauztaria by Keitaro Sugihara

Who's That Eating Irudi-Liburu Jauztaria by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Urrezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.

UrreGrafismoa· 2021

Who's That Eating Irudi-Liburu Jauztaria

by Keitaro Sugihara

Client: Keitaro Sugihara

Urrezko Saria A' Design Award Winner in Grafismoa Category

49,833

Verified Award Winner

Verify Award Status for #111800

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Who's That Eating Irudi-Liburu Jauztaria

Liburu jauztari interaktibo honek zazpi animaliak beren janari gogokoenekin gozatzen jarraitzen ditu, bakoitza jateko modu bereizgarria erakusten duen 3Dko jauzi-tolestura batekin. Jauzi bakoitza orrialde bakar baten ebakiarekin diseinatu zen, eta bigarren atzealdeko orrialde batek ahoen barnealdea agerian uzten du eta egitura-osotasuna gehitzen dio. Diseinu erraz hau, paperzko collage ilustrazioekin konbinatuta, animalia bakoitzari bizia ematen dio. Testuak japoniar onomatopeien bidezko jateko soinuak sartzen ditu, irakurlea bultzatuz orriak ireki eta ixteko animaliak marraskaka dabiltzan bitartean.

The Recognition

About the Urrezko Saria A' Design Award

Who's That Eating Irudi-Liburu Jauztaria Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Who's That Eating Irudi-Liburu Jauztaria oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Who's That Eating Irudi-Liburu Jauztaria desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.