Centrick diseinatzailearen Lifelong Online Primary Function: Merkataritza Elektronikoko Webgunea

Centrick diseinatzailearen Lifelong Online Primary Function: Merkataritza Elektronikoko Webgunea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Webgune eta Web Diseinua Lehiaketa Kategorian.

ZilarWeba· 2021

Lifelong Online Primary Function: Merkataritza Elektronikoko Webgunea

diseinatzailea: Centrick

Bezeroa: Lifelong Online

Zilarrezko Saria A' Design Award Irabazlea Weba Kategorian

40,360

Egiaztatutako Sari Irabazlea

#113075 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Lifelong Online Primary Function: Merkataritza Elektronikoko Webgunea Diseinuari Buruz

Lifelong Online kontsumo produktu balio handikoen aurkezpen eta salmentarako sortutako merkataritza elektronikoko webgune bat da. Diseinuak estilo bisual minimal bati jarraitzen dio, nabigazio nagusia, bigarren mailako nabigazioa eta tickerrak web edukia irakurtzeko erabiltzen den F formako ereduan zehar kokatuta. Kategoria etiketak eta iragazkiak bilduma bakoitza azaltzen duen sareta anitzeko sistema gisa berdiseinatu ziren. Karruselek produktuen ezaugarriak nabarmentzen dituzte eta tickerrek informazioa azkar ematen dute. Espazio irekiak eta informazio arkitektura sinplifikatuak nahaste-borrastea murrizten dute eta erosketa erabaki azkarragoak sustatzen dituzte.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Lifelong Online Primary Function: Merkataritza Elektronikoko Webgunea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Lifelong Online Primary Function: Merkataritza Elektronikoko Webgunea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Lifelong Online Primary Function: Merkataritza Elektronikoko Webgunea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Neurriak eta Ontziratzea: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Etiketak: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Produkzio Teknologia: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Diseinu Erronka: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Ikerketa: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Inspirazioa: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Proiektuaren Iraupena: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Eragiketa Fluxua: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Taldekideak: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh