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C-MAX Branding Identity Marka Identitatea by Fengnan Lin

C-MAX Branding Identity Marka Identitatea by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Brontzezko Saria A' Design Award in Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Competition Category.


BrontzeGrafismoa· 2021

C-MAX Branding Identity Marka Identitatea

by Fengnan Lin

Client: C-Max

Brontzezko Saria A' Design Award Winner in Grafismoa Category

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Verified Award Winner

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Colors

The Design

About C-MAX Branding Identity Marka Identitatea

C-MAX Marka Identitatea hodeiko konputazioan eta datu masiboetan (big data) lan egiten duen teknologia enpresa baterako sortutako identitate bisualeko programa da. Logotipoak CMAX letrak kode ohiko sinboloekin batzen ditu, angelu-parentesiak, marratxo bat eta gezi bat barne, kalkulua eta datuen mugimendu ordenatua adierazten dutenak. Beltzak zehaztasuna adierazten du, eta grafiko lagungarri koloretsuek teknologiaz eraikitako mundu distiratsu bat iradokitzen dute. Identitatea negozio-txarteletan, lan-txarteletan, koadernoetan eta oihalezko poltsetan aplikatzen da, lau koloreko inprimaketa eta UV bernizatua erabiliz.

The Recognition

About the Brontzezko Saria A' Design Award

C-MAX Branding Identity Marka Identitatea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. C-MAX Branding Identity Marka Identitatea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. C-MAX Branding Identity Marka Identitatea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging
Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags
Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology
Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge
Looking for representative symbols and languages of computing classes.
Research
Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration
People's impression of programmers remains in residence,rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration
Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow
Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents
Copyrights belong to Fengnan Lin, 2020.
Team Members
Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits
Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.

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