S6 Foundry Marka Sistema Eta Kanpaina by Paul Robb and Moira Bartoloni

S6 Foundry Marka Sistema Eta Kanpaina by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 Zilarrezko Saria A' Design Award in Inprimaki eta Argitaratutako Komunikabide Diseinua Competition Category.

ZilarInprimakia· 2021

S6 Foundry Marka Sistema Eta Kanpaina

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Zilarrezko Saria A' Design Award Winner in Inprimakia Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Marka Sistema Eta Kanpaina

S6 Foundry marka eta ondorengo ale motako liburua tipografia berriaren poza sortzeko diseinatu ziren, markaren lengoaia bisuala kokatuz. Kolore beroko paleta distiratsu eta alai batek eta forma-hizkuntza bereizgarri eta harrigarri batek espiritua harrapatzen du, 1900. mendeko dibertsio azokako errotulu tradizionalari erreparatuz. Diseinuak formen eta elementuen kaleidoskopio gisa garatu ziren, marken etikaren koherentzia bisual egokia eta neurrira egindako letra komertzialen norabide berri bat sortzeko.

The Recognition

About the Zilarrezko Saria A' Design Award

S6 Foundry Marka Sistema Eta Kanpaina Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. S6 Foundry Marka Sistema Eta Kanpaina erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. S6 Foundry Marka Sistema Eta Kanpaina jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb